As we get closer to October 1st, I’m breaking down the different steps it takes to start a brand from scratch. Also, we’re trying to hit 1,000 followers before our launch, can y’all help us out? https://www.instagram.com/carraway.shop/

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http://602communications.com Justin Boots is a brand that inspires feverish devotion from it’s fans. In this presentation, emotional marketing guru Graeme Newell examines just how they do it, and what other brands can learn from it.